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Product Growth Playbook
OneClickTool/product-growth-playbook
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The playbook
Which skill do I need?
Product Growth Hack: from 0 to the first sale
Playbook: ASO Optimization
Growth Map
Playbook: Launch a Product
Action plan
Action plan
Step 1: Measure first
Step 2: Turn your other products into a funnel
Step 3: ASO, one change at a time
Step 4: Listings and a few high-intent pages
Step 5: Short video, batch-produced
Step 6: Community posting without getting removed
Step 7: Weekly rhythm and monthly review
Step 8: Paid ads gate
Marketing
Marketing
Map: how channels link
🎞️ TikTok
🎞️ TikTok
Start here
Docs
Docs
01 · What a TikTok slideshow is, and which products it fits
02 · The slideshow loop, step by step
03 · Hooks: the formula, what worked, what flopped
04 · Slide design: sizes, safe zones, text, keeping the scene the same
05 · Posting: drafts, sound, captions, cadence
06 · Metrics and the decision table
07 · Rules and risks: AI labels, ad disclosure, many accounts, automation
Case studies
Case studies
Larry × Snugly: an AI agent posting TikTok slideshows for two indie apps
Three 3-slide posts a day for a small Quran AI app
Other founders using TikTok slideshows and text-on-screen posts (short notes)
Skills
Skills
TikTok Slideshows: Cheap Posts, Many Hooks, One Winner
TikTok Slideshow Loop: Let the Numbers Pick the Next Hook
Templates
Templates
Hook bank: {{product}}
Slideshow post: {{YYYY-MM-DD}} · {{short-name}}
Reference
Reference
Research log · 2026-10-12 · TikTok slideshow marketing for indie apps
TikTok photo-post API: the facts
Skills, repos and tools for TikTok slideshows
📸 Instagram
📸 Instagram
Start here
Docs
Docs
01 · Strategy: what Instagram is for an indie dev
02 · Profile setup checklist (45 min, once)
03 · How Instagram ranks posts, in plain words
04 · The image flow: 10 steps from one fact to a post that brings visits
05 · Post formats: 12 kinds and the weekly rotation
06 · Stories and the link path to your website
07 · Metrics and stop rules
08 · Rules and risks
09 · The growth engine: Operator mode
10 · Creator program: other people's audiences, on a budget
11 · Hook bank: 60 hooks for app and tool posts
Flow
Flow
Daily Instagram flow for an indie dev
Instagram → website funnel and UTM map
Skills
Skills
/social-instagram: One Command for Instagram
Instagram Creators: Other People's Audiences, Tracked
Instagram DMs: Comments → Messages → Website Visits
Instagram Engine: Operator Mode
Instagram Growth: Weekly Image Posts → Website Visits
Instagram Image Flow: One Fact → One Post That Brings Visits
Ready posts
Ready posts
Creator briefs and finding lists
Hook tests ready to run (3 hooks × same body)
Niche network: the topic accounts for these products
30-day Operator sprint · Oct 12 → Nov 10, 2026
Product rotation for Instagram: 6 products, the formats that fit each
Week 1 · Oct 12–18, 2026 · ready to build
Week 2 · Oct 19–25, 2026 · ready to build
Templates
Templates
Carousel brief (fill before opening a design tool)
Creator brief (one page, never a script)
Creator tracker
Design kit (fill once, reuse on every post)
DM flow (one per keyword post)
Hook tests log (the hook lab's memory)
Post file template
Story sequence (3 frames, the link path)
Weekly numbers (Sunday, 10 min)
Reference
Reference
Instagram facts, with sources (checked 2026-10-12, messaging 2026-10-13)
Research log · 2026-10-12 · Instagram for indie devs
🐦 X (Twitter)
🐦 X (Twitter)
Start here
Docs
Docs
01 · Strategy: from zero followers to the first paid subscriber
02 · Profile setup checklist
03 · How X ranks posts, in plain words
04 · X Premium: 30-day plan
05 · Post formats: the 7-day rotation, with fill-in templates
06 · Reply playbook (the Premium lever)
07 · Metrics and stop rules
08 · Rules and risks
09 · Post variants: 20 kinds of X post and when to use each
10 · X best practices, on one page
Flow
Flow
A day on X: promote 3–5 products, spend the rest earning trust
X analytics pattern: what daily posting + replies actually did
Cross-channel funnel: every channel → X profile → free trial
Daily X flow for an indie dev
Tools for the daily X flow
Skills
Skills
X: One Command, the Right Skill
X Daily: Today's Posts, Replies and Checklist
X Growth: Daily Posts, Premium Reach, First Subscribers
X Profile Funnel: From Profile Visit to First Subscriber
X Replies: Get Seen Under Bigger Posts
Ready posts
Ready posts
Haunts · posts ready to copy (waitlist)
30-day X plan, day by day (2026-10-12 → 2026-11-08)
Product rotation: 5 products, one post each a week
Talk bank: non-promo posts for reach, follows and trust
Week 1 · starter posts, ready to copy
Week 2 · 5 products + talk, two posts a day
Templates
Templates
Fact bank · {{product}}
Post file template
Product rotation (3–5 products)
Reply targets
Weekly X numbers
Variants
Variants
V01 · Demo clip
V02 · Before / after
V03 · Shipped today
V04 · Screenshot tour
V05 · Tip without your product
V06 · Checklist / cheat sheet
V07 · How-to long post or thread
V08 · Honest comparison
V09 · Free resource
V10 · Number with context
V11 · Weekly numbers / milestone
V12 · User feedback
V13 · Community intro / hello
V14 · Behind the scenes / decision
V15 · Failure / bug story
V16 · Question / poll
V17 · Contrarian take, with proof
V18 · Quote post that adds value
V19 · Offer (the one ask)
V20 · Launch announcement
Reference
Reference
Articles and pages
Revenue screenshots and scams on X: how to check
X wiki: words used in this folder
Research log · 2026-10-11 · X marketing for indie devs selling software
Tips and tricks, labelled by how sure we are
Trends on X: what people copy, and whether you should
X ranker and X Premium: what is confirmed
Open-source X repos and skills worth knowing
Resources
Resources
Links to share on X
🟠 Reddit
🟠 Reddit
Start here
Docs
Docs
01 · Strategy: comments first, posts later
02 · Profile setup
03 · How Reddit ranks posts and comments, in plain words
04 · Finding the threads worth answering
05 · Comment playbook
06 · Post variants: 10 kinds of Reddit post
07 · Metrics and stop rules
08 · Rules and risks
Flow
Flow
Daily Reddit flow for an indie dev
Skills
Skills
Reddit: One Command, the Right Skill
Reddit Answers That Earn Trust
Templates
Templates
Comment file template
Post file template
Thread tracker
Weekly Reddit numbers
Reference
Reference
Reddit facts, with sources
Subreddit wiki
Subreddit wiki
r/AppHookup
r/MacBook
r/MacOS
r/MacOSApps
r/SideProject
r/SwiftUI
r/apple
r/applehelp
r/indiehackers
r/mac
r/macapps
r/macbookpro
r/shortcuts
✍️ Medium
✍️ Medium
Start here
Docs
Docs
01 · Strategy: is Medium worth it for your product?
02 · Profile setup (20 minutes, once)
03 · How Medium decides who sees your story, in plain words
04 · Write once, publish twice: canonical links
05 · Article playbook: 8 article types that work for makers
06 · Publications and Boost
07 · Metrics and stop rules
08 · Rules and risks
Flow
Flow
Weekly Medium flow for an indie dev
Skills
Skills
Medium: One Command, the Right Skill
One Medium Article That Earns Its Readers
Templates
Templates
Medium article: {{working title}}
Medium publication tracker
Weekly Medium numbers
Reference
Reference
Medium facts, with sources
📌 Pinterest
📌 Pinterest
Start here
Docs
Docs
01 · Strategy: is Pinterest for your product?
02 · Profile setup: business account, claimed site, boards
03 · How Pinterest search works, in plain words
04 · Keywords and boards
05 · Pin design
06 · Pin variants: 8 kinds of pin for software
07 · Metrics and stop rules
08 · Rules and risks
Flow
Flow
Weekly Pinterest flow for an indie dev
Skills
Skills
Pinterest: One Command, the Right Skill
Pinterest Pins for One Page
Templates
Templates
Board plan
Keyword sheet
Pin file template
Weekly Pinterest numbers
Reference
Reference
Pinterest facts, with sources
Skills
Skills
📱 ASO: App Store Optimization
📱 ASO: App Store Optimization
ASO Keyword Research
Review & Rating Strategy
Screenshot Strategy
Title & Subtitle Optimization
🧪 Case Study
🧪 Case Study
Award-Winning Design Study
Competitor Teardown: Learn From the Enemy
Success Story Analysis
Write Your Own Case Study
📧 Email
📧 Email
Beta Program by Email
Cold Email Outreach: Reach the Exact Buyer
Email List & Deliverability
Onboarding Email Sequence
Email Segments and Tools: The Right Email to the Right People
Free-Trial Email Sequence
🚀 Launch
🚀 Launch
GEO & AEO for Feature Previews
Get Your First 100 Users
GitHub Repo Seeding
Growth Stack Setup: Firebase, AdMob, Payments
Open-Source Funnel: Free Repo In, Users Out
Launch Post Writing
Pre-launch Checklist
Product Hunt Launch
Quick Download Wins
Reddit Posting by Product Type
📦 Listing
📦 Listing
AI Product Listing (AI tools · GPTs · Agent skills · MCP)
App Store Listing
Browser Extension Listing (Chrome · Edge · Firefox)
Plugin & Dev Tool Listing
Digital Template Listing (Notion Marketplace · Gumroad)
Free Directories & Alternative Stores
Google Play Listing
Indie Game Listing (itch.io · Steam · Web portals)
Mac App Listing (App Store · Direct · Directories)
💰 Monetization
💰 Monetization
Free Trial vs Freemium
In-App Purchase Setup (StoreKit 2 · Play Billing · SDKs)
Open-Source Funding: Sponsor Button + Support Section
Payment Setup
Paywall Design
Pricing Strategy
Subscription Tiers
🔎 Research
🔎 Research
Research Doc Organization
Review Mining
Source Finding
Where Users Ask About Software
📣 Social
📣 Social
Build in Public: Grow the Audience With the Product
Credible Posting: Persuasive Without the Hype
Short Video: Fewer Videos, More Reach
🧭 Strategy
🧭 Strategy
Contrarian Marketing: Go Where Others Don't
Product as Funnel: Apps Are Tools, Users Are the Asset
Revenue Target: X Money in X Time
Spend and Timing: Pay for What Matters, Push When It Works
Case studies
Case studies
Shipfolks × GoViralDev: a small directory and a $150 sponsor slot
About
About
Contributing
Roadmap
Changelog
Skill template
Anatomy of a skill
Code of Conduct
Table of contents
Evidence
So what?
Research note
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