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05 · Pin design

Specs below are from Pinterest Help: product specs (written for ads; organic pins use the same shapes). Creative advice is from Pinterest Business: creative best practices.

Specs

Item Value
Ratio and size 2:3, 1000 × 1500 px. Taller than 2:3 may be cut off in feeds
File PNG or JPEG; up to 20 MB on desktop, 32 MB in the app
Title Up to 100 characters; about the first 40 show in feeds
Description Up to 800 characters per the specs page (the creative page says 500; keep under 500 to be safe); not shown in feeds, used for delivery
Video pin MP4 / MOV / M4V, 4 s to 15 min; square or vertical (2:3, 4:5, 9:16) recommended
Carousel 2–5 images, 1:1 or 2:3

Layout that reads on a phone

Pinterest's own advice: vertical, logo or name visible but small, main visual in the middle, key message on top, details at the bottom ("stacking"), short copy, a clear call to action.

┌──────────────────────┐
│  HEADLINE (search    │  ← 3–7 words, big, high contrast: the result or the plan
│  words, 2 lines max) │
│                      │
│   [ the result:      │  ← screenshot in a device frame, the template page,
│     one clear image ]│     the desk, the before → after
│                      │
│  small detail line   │  ← "Free template · Mac & iPhone"
│  brand / URL, small  │  ← name or domain, never dominant
└──────────────────────┘

Rules of thumb

  • Show the result, not the UI chrome. The finished planner, the clean desktop, the edited photo.
  • One message per pin. If you need two, make two pins.
  • Readable at thumbnail size. Check it at 25% zoom. Text over busy photos needs a solid band.
  • Real screenshots. If you use an AI image as a background, don't present it as a real customer or photo; Pinterest may add an "AI modified" label (08-rules-and-risks.md).
  • Your own or licensed images only. Other people's pins aren't free stock.
  • Brand style kept constant (font, 2–3 colours, logo position) so a profile looks like one shop.

Tools

Any editor that exports 1000 × 1500 works: Figma, Canva, Keynote, Affinity. Keep one master file per variant (06-pin-variants.md) and swap the headline and image.