| For You |
X's ranked home feed: posts from people you follow plus recommended posts from people you don't |
| Following |
The feed of only accounts you follow |
| In-network / out-of-network (OON) |
Posts from accounts the viewer follows / doesn't follow. OON posts get a discount factor in ranking |
| Phoenix |
The model in X's ranker that predicts each viewer's chance of each action |
| Action weight |
Number multiplied by a predicted probability (reply 5, like 0.5, report −234 …) |
| Author diversity |
Ranking decay for each extra post from the same author in one feed |
| New-author boost |
Lift for authors with few impressions, so new accounts get tested |
| Dwell |
Time a viewer spends on a post; "not dwelled" is a small negative |
| Mutual / bidirectional follow |
You follow each other; replies between you get an extra boost |
| Reply prioritization |
Premium feature: subscribers' replies rank higher in a conversation |
| Long post |
Premium post up to 25,000 characters; feed shows the start, then "Show more" |
| Article |
Long-form page on X; listed under Premium+ on the help page |
| Media Studio |
studio.x.com, library for your uploaded media (Premium and up) |
| Under the Hood |
X transparency tool showing labels that can limit your account's or posts' visibility |
| Creator Subscriptions |
Followers pay you monthly for subscriber-only content (eligibility rules apply) |
| Original Content Rewards |
Payouts based on qualified impressions from Premium users |
| UTM |
utm_source / utm_medium / utm_campaign tags on a link so analytics knows it came from X |
| Fact bank |
Your list of true, dated facts per product; the only material posts may use |
| Hero product |
The one product your bio and pinned post sell |
| PFP |
Profile picture. "Community / matching PFPs" = a group using one avatar style, see trends |
| CC0 |
Public-domain license: art you may reuse freely, e.g. the Nouns collection |