06 · Metrics and the decision table¶
What to log per post (after 48–72 hours)¶
| Column | Where | Why |
|---|---|---|
| views | TikTok analytics | Reach: is the hook pulling strangers? |
| saves, shares | TikTok analytics | Strong "I want this" signals |
| profile_visits | TikTok analytics (post → more data) | Did the CTA move people off the post? |
| link_clicks | Your UTM / link tool | Bio link traffic |
| installs | App Store Connect / Play Console (source = web referrer) or your attribution | Did they try it? |
| paid | RevenueCat / Stripe / store | The only number that pays rent |
Per-post installs are hard to attribute when you post several times a day. Use daily totals and compare days, or one link per week. Put everything in templates/post-log.csv.
The decision table (the "Larry loop")¶
From the Larry skill (Stack Junkie, ClawHub listing):
| Views | Installs | Diagnosis | Change next |
|---|---|---|---|
| High | Low | People watch but don't act | CTA slide (5): name the app, one action, show the result again |
| Low | High (for its views) | The right people convert, too few see it | Hook (slide 1): new person / conflict |
| Low | Low | Both | New hook formula and new CTA, or a different niche angle |
| High | High | Working | Scale: 3 variations of this hook this week |
| — | Installs high, paid low | Not a TikTok problem | Onboarding or paywall → monetization-paywall-design |
Hook verdicts by views¶
The Larry skill's thresholds, for one consumer-app niche. Treat them as a starting rule and change the numbers once you have 4 weeks of your own data:
| Views | Verdict |
|---|---|
| ≥ 50,000 | Scale: make 3–5 variations (same formula, new person/scene) |
| 10,000–49,999 | Keep: use again with a different scene |
| 1,000–9,999 | Retest: one more try with a new first line |
| < 1,000 twice | Drop the hook formula |
"High" and "low" for installs: compare to your own median. A post is "high" if its install-per-1K-views is above the median of your last 20 posts. The loop script does this math.
Stop rules¶
- Three weeks, 20+ posts, no post over 10K views: the niche angle is wrong, not the hooks. Go back to step 1 of the loop with a different audience or product.
- Views fine, zero installs after 2 weeks of CTA changes: check the bio link on a phone, the store page (aso-screenshot-strategy), and that the slideshow shows the real app result.
- Views drop to near zero on every post suddenly: check the account's status and 07 before posting more.