07 · Metrics and stop rules¶
Template: templates/weekly-numbers.md. 10 minutes every Sunday.
What to track (and where)¶
| Metric | Where | Healthy direction |
|---|---|---|
| Posts / replies written | your log | 7 posts, 35–70 replies a week |
| Impressions | X analytics | Rising slowly; don't optimise for it |
| Profile visits | X analytics | The real reach number |
| Link clicks | X analytics | ÷ profile visits = how good the bio/pin is |
Landing visits utm_source=x |
GA4 / Plausible / your analytics | ≈ link clicks (if far lower: slow or broken page) |
| Trials / installs | App Store Connect, Play Console, checkout | ÷ landing visits = landing quality |
| Paid | store / checkout | The only number that pays for Premium |
A real 28-day baseline to compare with (2K impressions, 7 profile visits): flow/analytics-pattern.md.
Stop and fix rules¶
- Profile visits flat for 3 weeks: change who you reply to, not how much you post.
- Visits up, clicks flat: rewrite bio promise and pinned post.
- Clicks up, trials flat: landing doesn't match the pin, or the offer is unclear.
- Trials up, paid flat: paywall, price or trial length (monetization-paywall-design).
- 60 days, zero trials from X while visits grew: pause the extra effort on X and fix offer/landing first.
- Premium cost > X revenue after 90 days and replies don't bring visits: downgrade the tier, keep posting.