06 · Pin variants: 8 kinds of pin for software¶
Make 3–5 pins per page, each a different variant. Pin file template: templates/pin-file.md.
| # | Variant | Image | Headline formula | Best destination |
|---|---|---|---|---|
| P01 | Result | The finished thing: planner page, clean desktop, edited photo | <Result> in <time / steps> |
Landing or template page |
| P02 | Before → after | Split image, same frame | From <mess> to <result> |
Landing |
| P03 | How-to steps | 3–5 numbered steps with small screenshots | How to <task> (<n> steps) |
How-to page on your site |
| P04 | Checklist / printable | A checklist or printable preview | <Topic> checklist (free) |
Free download page with email box |
| P05 | List of ideas | Grid of 4–6 options | <n> <topic> ideas for <who> |
Blog list post |
| P06 | Comparison | Two columns, plain facts | <Tool A> vs <Tool B> for <job> |
Honest comparison page |
| P07 | Template preview | The template filled with realistic sample data | Free <tool> template for <who> |
Template page |
| P08 | Short video | 6–15 s screen capture of the result appearing | Same as P01 or P03 | Same as P01 or P03 |
Writing the title and description¶
Title: <search term first>: <promise> (≤ 100 chars, the first 40 carry it)
Description: 1–2 sentences on who it's for and what they get, the main term + 1–2 related terms said naturally,
a plain call to action ("Get the free template", "See how it works"). No hashtag walls.
Link: https://your-site/page?utm_source=pinterest&utm_medium=pin&utm_campaign=<page>&utm_content=<variant>
Example set for one page¶
Illustrative example. Fictional product and page.
Page: example.com/notion-study-planner (free Notion template; the app syncs it to the phone).
| Pin | Variant | Title | Board |
|---|---|---|---|
| 1 | P07 | Notion study planner template: free, weekly + exam view | Notion Study Planner Templates |
| 2 | P03 | How to plan a study week in Notion (4 steps) | Study Tips for University |
| 3 | P02 | From messy to-do list to a calm study week | Study Planner Ideas |
| 4 | P04 | Exam week checklist (free printable) | Study Tips for University |
Four pins, four images, one page, four utm_content values. A month later, the one with the most outbound clicks
gets two new siblings.