Post file template¶
One file per post, marketing/reddit/NN-<subreddit>-<topic>.md in the product's repo. Same frontmatter as campaign
tools that read post files from a repo (where, stage, date, link, status), plus Reddit fields.
---
where: Reddit
subreddit: r/{{name}}
variant: r01 # r01 … r10, see docs/06-post-variants.md
stage: share # warmup | share | discuss | update | results | deal
date: {{YYYY-MM-DD HH:MM}}
flair: {{exact flair}}
link: direct # direct | first-comment | bio | none — WHERE the link goes, never the URL itself
status: planned # planned | posted YYYY-MM-DD <link to the post> | skipped | removed
rules_checked: {{YYYY-MM-DD}} · {{wiki page or rules URL}}
---
# {{NN}} — Reddit · r/{{name}} · {{topic}}
> Rules that shaped this post: {{promo allowed? day? title tag? karma minimum?}}.
> Attach: {{GIF / screenshots}}. Check before posting: {{numbers, price, platform}}.
## Title
```text
{{title, in the subreddit's format}}
```
## Body
```text
{{body; say you're the developer; end with a real question}}
```
## Reply 1
```text
{{only if link: first-comment — the URL with ?utm_source=reddit&utm_medium=post&utm_campaign={{name}}}}
```
stage:R01/R04/R08 →share, R02/R05 →discuss, R03/R09 →results, R06/R07 →deal.- After posting, set
status: posted <date> <url>; if a moderator removes it,status: removedand note why.