Step 7: Weekly rhythm and monthly review

Week 6 onwards · ← Step 6 · Next: Step 8

Goal

A schedule small enough to keep for months. Long-term users come from consistency, not from one big launch.

Weekly (about 5–6 hours)

Illustrative example. Adjust the hours to your own week.

When	What	Step
Monday, 30 min	Read last week's numbers; move time to the channel that brought installs	1
Twice a week, 1 h	Produce 2–3 short videos from the winning template	5
Once a week, 1 h	One community post (Reddit or an on-target group)	6
Daily, 15 min	Answer existing questions; substantive replies on X	6
Monthly, 1 h	One email to your list; one ASO change or review	2, 3

Monthly review

Write one row in growth/monthly.md:

Month	Installs by channel	Store conversion	New email contacts	Paying users	Kept / stopped

Then ask: - Which channel brought activated users (not just clicks)? Give it more time next month. - Which channel brought nothing for 4 weeks? Stop it or change one thing. - Did anything suddenly work? Double down within days: strategy-spend-and-timing. - Got a real result? Write it up: case-study-write-your-own.

Done when

The weekly schedule is in your calendar and the first monthly row is written.