Marketing & Social: every channel, and how they link¶

Each social channel borrows strangers' attention. Profiles turn it into trust. Your landing page, store listing and email list turn trust into users and money. This page maps every channel kit in marketing/ and every channel skill in skills/ onto that one chain, so you know where each fits, what it hands to the next step, and which to start with.

borrowed reach            trust                     owned destination              money
TikTok · Instagram · X  →  profile · pinned post  →  landing · store listing  →  email · trial  →  paid
Reddit · communities       bio link + UTM            directories · ASO             onboarding        ↺ reviews, shares

The kits in this folder¶

Channel	Kit	Start with	Content unit	Best for	Status
🐦 X (Twitter)	x-marketing/	`/social-x`	Short post + reply	Makers, early adopters, dev tools	Live
📸 Instagram	instagram-marketing/	`/social-instagram`	Carousel, Reel, Story	Non-developer buyers, Mac / iPhone users, creators	Live
🎞️ TikTok slideshows	tiktok-marketing/	`social-tiktok-slideshow`	6-image photo-mode post	Consumer apps with a visual result or an emotional moment	Live
🟠 Reddit	reddit-marketing/	`/social-reddit`	Answer (comment), then a post in the subreddit's format	Users asking for a tool like yours; Mac / dev / niche buyers	Live
✍️ Medium	medium-marketing/	`/social-medium`	Long article (or your blog post, mirrored)	Dev tools, AI / SaaS / productivity; support channel, not for games	Live
📌 Pinterest	pinterest-marketing/	`/social-pinterest`	2:3 pin → how-to page / landing	Planners: templates, study, design, home; evergreen search traffic	Live

Every kit has the same layout: README-<Channel>-Marketing.md, docs/ (the method), reference/ (sources and research log), templates/, skills/, plus case-studies/, flow/ or posts/ where the kit has them.

1 · The whole map¶

flowchart LR
    subgraph REACH["Borrowed reach (strangers)"]
        TT["TikTok slideshows"]
        IG["Instagram<br/>carousels · Reels"]
        X["X posts + replies"]
        SV["Short video<br/>TikTok · Reels · Shorts"]
        RD["Reddit answers<br/>(reddit-marketing)"]
        MD["Medium articles<br/>(medium-marketing)"]
        CM["Communities<br/>Discord · IH · HN"]
        PH["Launch sites<br/>Product Hunt"]
        PI["Pinterest pins<br/>(pinterest-marketing)"]
    end
    subgraph TRUST["Trust (they check you're real)"]
        PR["Social profiles<br/>bio · pinned demo"]
        XP["X profile<br/>the trust page"]
        GH["GitHub README"]
    end
    subgraph OWN["Owned destination"]
        LP["Landing page<br/>free trial / free version"]
        ST["Store listing<br/>App Store · Play · Chrome · Mac"]
        DIR["Directories"]
        SEO["Search: ASO + intent pages"]
    end
    subgraph MONEY["Capture → money"]
        EM["Email list<br/>onboarding · trial"]
        PAY["Paid"]
    end
    TT --> PR
    IG --> PR
    SV --> PR
    PI -.-> LP
    X --> XP
    RD --> XP
    MD --> LP
    CM --> XP
    PR --> LP
    PR --> ST
    XP --> LP
    GH --> LP
    PH --> LP
    DIR --> ST
    SEO --> ST
    SEO --> LP
    LP --> EM
    ST --> EM
    EM --> PAY
    PAY -. "review · share · UGC" .-> ST
    PAY -. "real numbers to post" .-> X

How to read it: left to right is one person's path. Each arrow is a link you must put in place (a bio link, a pinned post, a CTA slide, a store URL), always with a UTM tag (UTM map).

Layer	Its only job	Kits / skills
Reach	Make strangers stop and care	TikTok, Instagram, X kits · short video · Reddit · Product Hunt · first 100 users
Trust	Prove you're real and the product works	X profile funnel · Instagram profile setup · credible posting · build in public · GitHub seeding
Destination	One clear next step	Store listing by niche · free directories · ASO · screenshots
Capture → money	Keep them and turn them into paid	Email list · onboarding · trial emails · paywall

A channel that gets views but no users is almost always a broken link after it: profile, landing or store page. Fix the next layer before you post more.

2 · One fact, every channel (repurposing)¶

You don't need new ideas per channel. You need one true fact per product (a feature, a number, a user story) and one adapter per channel.

flowchart TD
    F["One true fact<br/>fact bank per product"] --> XA["X: post + demo clip<br/>first-reply link"]
    F --> IA["Instagram: 6-slide carousel<br/>+ 3-frame link Story"]
    F --> TA["TikTok: 6-image slideshow<br/>person + doubt hook"]
    F --> RA["Reddit: a useful answer<br/>where someone asked"]
    F --> MA["Medium: the long how-to<br/>product once, disclosed"]
    F --> LA["Store listing / landing:<br/>a screenshot caption"]
    F --> PA["Pinterest: 3–5 pins<br/>to a how-to page"]
    XA & IA & TA & RA & MA & PA --> NUM["Weekly numbers<br/>per channel"]
    NUM -- "winner" --> F

Fact type	X	Instagram	TikTok slideshow	Listing / landing
Visual result (before → after)	Demo clip	Carousel: before, steps, after	6 slides, locked scene, person + doubt	Screenshot 1
A number (time saved, users)	Number with context	Single image + caption	Hook: "My boss said…" + the number	Subtitle / proof line
A user story	Quote + reply to them	Carousel: their problem → result	"My mum couldn't…, so I showed her"	Review / testimonial (real only)
A how-to tip	Tip without product	Checklist carousel	Hook → 3–5 tips → CTA	Help page / intent page

Templates: X fact bank · Instagram carousel brief · TikTok slideshow post and hook bank.

3 · Which channel first?¶

flowchart TD
    Q1{"Who buys?"} -->|"Developers / makers"| XQ["X + GitHub + Reddit<br/>→ x-marketing"]
    Q1 -->|"Businesses"| B2B["Cold email + LinkedIn<br/>→ skills/email"]
    Q1 -->|"Consumers"| Q2{"Can a still image<br/>show the value?"}
    Q2 -->|"Yes: result, face, room, quote"| TTQ["TikTok slideshows<br/>→ tiktok-marketing"]
    Q2 -->|"Yes, and they're on Instagram<br/>(Mac / iPhone users, creators)"| IGQ["Instagram<br/>→ instagram-marketing"]
    Q2 -->|"No, it must be seen moving"| SVQ["Short video<br/>→ social-short-video"]
    XQ & B2B & TTQ & IGQ & SVQ --> L["Then: listing + landing + email<br/>must be ready before you scale"]

Rules of thumb: - One main channel for 3 weeks, one support channel at most. Add the next only when the first has a weekly routine you keep without thinking. - Before any channel: the store listing (listing by niche) and landing must convert, and there must be an email capture (pre-launch checklist). - X is the trust page for everything else when your buyers are makers: Reddit and email signatures point there (cross-channel funnel). - Instagram and TikTok are reach for consumers; they send people straight to the landing or store, not to X (Instagram website funnel).

4 · One UTM map for every channel¶

Same pattern everywhere so one GA4 report compares channels: utm_source=<channel>&utm_medium=<surface>&utm_campaign=<product or post>.

Channel	`utm_source`	`utm_medium` examples	Where the link lives
X	`x`	`bio`, `reply`, `post`	Bio, first reply under a post
Instagram	`instagram`	`bio`, `story`, `dm`	Bio links, Story link sticker, DM
TikTok	`tiktok`	`bio`	Bio only (caption links aren't clickable)
Reddit	`reddit`	`comment`, `profile`	Profile social links, comments where allowed
Medium	`medium`	`article`, `profile`	Last paragraph of an article, profile about page
Email	`email`	`signature`, `onboarding`, `trial`	Signatures, sequences
Directories / launch sites	`<site>`	`listing`, `launch`	The listing page
Pinterest	`pinterest`	`pin`, `profile`	The pin's destination link (`utm_content=<variant>`), profile website

App stores strip most UTMs. For iOS use App Store Connect campaign links (ct=), for Google Play the referrer parameter, and count installs per day per channel.

5 · One week, all channels (solo founder)¶

Illustrative example. A plan for one person with ~6 hours a week; adjust to your main channel.

Day	Main channel (pick one)	Support	Destination / money
Mon	1–3 TikTok slideshows or 1 Instagram post or 2 X posts	10 min Reddit answers	—
Tue	same	X replies 15 min	—
Wed	same	—	Fix one thing on the store listing or landing
Thu	same	Reddit answers	—
Fri	same	X replies	Check email sequence opens
Sat	batch next week's posts from the fact bank	—	—
Sun	weekly numbers per channel: X · Instagram · TikTok loop · Pinterest	—	Installs, trials, paid by `utm_source`

6 · Same numbers in every channel¶

reach (views / impressions) → engaged (saves · shares · replies) → profile visits → link clicks → installs / trials → paid

Weak step	Usual cause	Fix with
Reach	Hook / first line	TikTok hooks · Instagram image flow · X post variants
Profile visits	Post doesn't point anywhere	CTA slide with the product name · pinned post
Link clicks	Bio / pinned post	X profile funnel · Instagram profile setup
Installs	Store page or landing	ASO screenshots · listing by niche
Paid	Onboarding / paywall	Trial emails · paywall design

7 · Rules that apply on every channel¶

Disclose that you made or are paid to promote the product (TikTok, Instagram and X each have a setting or rule; FTC in the US). Details per kit: X · Instagram · TikTok.
Label realistic AI images. Never present an AI result as a real customer or a real photo.
No fake engagement, no account networks run by one person or a bot. Extra accounts are fine only as real, disclosed voices.
Never invent proof. How to spot fake revenue screenshots: fake proof and scams.

Folder map¶

marketing/
├── README-marketing-social.md      ← this page: the map and how channels link
├── x-marketing/                    X: daily posts, replies, profile funnel, Premium
├── instagram-marketing/            Instagram: 10-step image flow, Stories, growth engine, creators
├── tiktok-marketing/               TikTok: photo-mode slideshows, the Larry loop, case studies
├── reddit-marketing/               Reddit: answers first, posts later, subreddit wiki
├── medium-marketing/               Medium: fit check, reader-first articles, canonical links, publications
└── pinterest-marketing/            Pinterest: search-term boards, fresh pins to your pages

skills/  (channel-neutral skills these kits link to)
├── social/     short video · credible posting · build in public
├── launch/     Reddit · Product Hunt · first 100 users · GitHub seeding
├── listing/    store listing by niche · free directories
├── aso/        keywords · title · screenshots · ratings
└── email/      list · onboarding · trial · cold outreach

Adding a channel kit¶

Create marketing/<channel>-marketing/ with the layout above (no empty folders; mark missing parts planned).
Skills go in marketing/<channel>-marketing/skills/<area>-<task>/SKILL.md; the validator picks them up.
Add them to .claude-plugin/marketplace.json, the social README, the router in skills/growth, the root README, and a row + arrows on this page.