Pinterest facts, with sources
Checked 2026-10-13. Official = Pinterest's own help, policy, business or investor pages. Secondary = news,
third-party guides or tools; treat as a hint and verify before relying on it.
Pins
| Fact |
Source |
Type |
| Image pins: PNG or JPEG, recommended 1000 × 1500 px (2:3); taller than 2:3 may be cut off in feeds; up to 20 MB desktop / 32 MB app |
Pinterest Help: product specs |
Official (ads specs) |
| Title up to 100 characters, about the first 40 show in feeds; description up to 800 characters, not shown in feeds, "help the algorithm with delivery" |
same |
Official (ads specs) |
| Video pins: MP4 / MOV / M4V, 4 s to 15 min; carousels 2–5 images at 1:1 or 2:3 |
same |
Official (ads specs) |
| Creative: vertical 2:3, logo visible but not dominant, key message top / details bottom, a clear CTA; description up to 500 characters |
Pinterest Business: creative best practices |
Official |
Account and site
| Fact |
Source |
Type |
| Claim a website by HTML tag, HTML file, DNS TXT record or (some accounts) Merchant Center; gives save insights, your picture and a follow link on pins from your site; one site per account; marketplaces can't be claimed |
Pinterest Help: Claim your website |
Official |
| Pinterest Trends: business account, browser only, up to two years of search / save / shopping trends, seasonal flags, region picker |
Pinterest Help: Trends |
Official |
| Rich Pins (article, product, recipe, app) pull details from page markup after validation |
Yoast |
Secondary |
Analytics
| Fact |
Source |
Type |
| Impressions = times on screen; saves = saves to a board; pin clicks = opens in close-up; outbound clicks = actions leading off Pinterest, counted from the date the link was added |
Pinterest Help: Analytics |
Official |
Rules
| Fact |
Source |
Type |
| No repetitive, deceptive or irrelevant content to make money; no unsafe or deceptive links; no deceptive redirection; no unapproved automation; no mass account creation; no inauthentic traffic |
Pinterest Community Guidelines |
Official |
| "AI modified" labels on image pins detected as AI-generated or edited, shown in close-up, with appeals (rolled out 2025) |
Medianama, May 2025 |
Secondary |
| "Same pin" = same image + same link; vary images for the same page |
Tailwind help |
Secondary (tool vendor) |
Audience
Not verified (don't rely on)
- How far ahead the native scheduler lets you schedule, and how many pins it holds: third-party guides disagree
(two weeks vs 30 days, 10 vs 100 pins). Check in your account.
- "Pin X times a day" numbers: Pinterest publishes none.
- Any claim that a hashtag count, a posting hour or a board count changes reach.