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Step 4: Listings and a few high-intent pages

Weeks 2–3 · do once, then maintain · ← Step 3 · Next: Step 5

Goal

Be findable where people already look for tools like yours, without a blog-post treadmill.

Steps

  • Platform listings. Run Level 1 of the skill for your platform: Mac app · App Store · browser extension · AI product · dev tool.
  • Free directories, Level 1 only for now: listing-free-directories.
  • Log every listing in growth/listings.md: site, URL, status, date, tracked link used.
  • 3–5 high-intent pages on your own site instead of many blog posts. Each answers one search from someone ready to install:
  • " alternative for "
  • "how to on "
  • " without "

Find the real phrasing first: research-where-users-ask. Each page: the problem, the steps (with and without your product), a demo, the install button.

Done when

Listed on the main sites for your platform, and 3–5 intent pages are live and linked from the landing page.

Common mistakes

  • Submitting to 100 low-quality directories in one day. Pick the ones your users actually browse.
  • Writing generic "top 10 tips" posts that compete with big sites. Intent pages are narrower and convert better.