V20 · Launch announcement

💰 Sell · stage: deal · link: first-comment · details and when to use: 09-post-variants.md

Launch day of a product or a big version. Story first, then what it is, then the ask.

Copy the block below into marketing/x/NN-any-<topic>.md and fill the {{ }}.

---
where: X
stage: deal
date: {{YYYY-MM-DD HH:MM}}
link: first-comment
status: planned
kind: post
variant: v20
day: any
product: {{slug}}
aim: visit
---
# {{NN}} — X · Launch announcement: {{topic}}

> Attach: Demo clip + 1 image; pin it for launch week.
> Check before posting: Store page live; link tested logged out; launch posts on other channels the same day.

## Body
```text
{{Why you built it, one line of story}}.

Today {{Product}} is out: {{what it does, one line}}.

{{Offer}}. {{Where: App Store / site}}.

{{Ask: try it, tell me what breaks}}
```

## Reply 1
```text
{{landing}}?utm_source=x&utm_medium=reply&utm_campaign={{slug}}
```

Example

Illustrative example. Fictional product (Clipnest, a Mac clipboard app) and made-up numbers.

I lost a receipt I had copied 2 hours earlier. That was the last time.

Today Clipnest is out: clipboard history for Mac you can search, even inside images.

Free for 50 clips, Pro $19 once. Mac App Store.

Try it and tell me what breaks.