Roadmap¶
What exists, what's next, and where you can help. Suggest changes in Discussions or with a Skill request issue.
Now: 9 areas, 63 skills¶
| Area | Skills |
|---|---|
| 🧭 Strategy | revenue target ($X in N months, worked backward) · spend and timing (what to pay for, when to push, when to stop) · contrarian marketing · product as funnel (apps and games → owned audience) |
| 🔎 Research | source finding · research doc organization · where users ask · review mining |
| 🧪 Case Study | competitor teardown (learn from the enemy) · success story analysis · award-winning design (ADA, App Store, Google Play, Product Hunt) · write your own case study |
| 📦 Listing | App Store · Google Play · by niche: browser extension, Mac app, indie game, plugin & dev tool, AI product, Notion/Gumroad template · free directories (each in 3 levels) |
| 📱 ASO | keyword research · title & subtitle · screenshot strategy · reviews & ratings |
| 🚀 Launch | GEO & AEO feature previews (promote features before building, judged by daily traffic) · pre-launch checklist · launch post writing · Reddit posting by product type · Product Hunt launch · quick download wins · first 100 users · GitHub repo seeding · open-source funnel (free repo → users) · growth stack setup (Firebase, AdMob, payments) |
| 📣 Social | short video (TikTok, Reels, Shorts) · credible posting (X, Threads, Facebook, LinkedIn) · build in public · X marketing kit in x-marketing/ (daily posts, replies, profile funnel, ranker rules, Premium plan) · Instagram kit in instagram-marketing/ (10-step image flow, weekly plan, Story link path, 8-engine Operator mode, creator program) |
| 💰 Monetization | free trial vs freemium · pricing strategy · payment setup (provider by country, verification, payouts) · in-app purchase setup (StoreKit 2, Play Billing, SDKs) · paywall design · subscription tiers |
| cold outreach (legal sources, separate domain, 3–4 email sequence) · list & deliverability (SPF/DKIM/DMARC, Gmail/Yahoo rules, consent) · segments & tools · beta program (TestFlight, Play testing, Chrome trusted testers) · onboarding sequence · free-trial sequence |
Playbooks: Growth Map · Launch a Product · ASO Optimization.
Next¶
- Real examples. Replace the Illustrative examples with real, anonymized numbers. This is the most valuable contribution right now.
- Playbook: get your first 1,000 users (quick download wins → first 100 users → community seeding → a repeatable channel).
case-studies/: real case studies from the community, written with case-study-write-your-own. The folder is created by the first contribution.
Open for contributors¶
These skills are planned and nobody has claimed them yet. Comment on the issue or open one before starting.
| Skill | Area |
|---|---|
aso-competitor-audit |
ASO |
launch-community-seeding |
Launch |
monetization-pricing-experiments |
Monetization |
listing-framer-webflow-template |
Listing |
listing-wordpress-plugin |
Listing |
listing-shopify-app |
Listing |
social-linkedin-outreach |
Social |
social-facebook-groups |
Social |
Later (by demand)¶
New areas open once people ask for them: SEO · content marketing (incl. newsletters) · conversion · retention ·
analytics (beyond the Firebase setup in launch-growth-stack-setup). More social: YouTube long-form, influencer outreach. More research skills: user interviews, market sizing. More playbooks: grow an app, monetize a free app.
Translations (Vietnamese first) are welcome once the English skills are stable.
Principles¶
- Depth over breadth. A new area opens only after it has at least 3 good skills.
- Every skill: under an hour, a copy-paste prompt, and a concrete output.
- Numbers are real or labelled Illustrative.