launch-geo-aeo-feature-preview: GEO & AEO for features that aren't built yet. A learning guide (references/geo-aeo-learning-guide.md)
from Google, OpenAI, Perplexity, Anthropic and Bing docs, the KDD 2024 GEO paper and the FTC reviews rule; an honest
preview page template (status line, labelled mockups, design decisions, waitlist only); robots.txt and GA4
"AI assistants" channel setup; a daily log (assets/) and scripts/traffic_trend.py (7-day baseline vs latest,
search / AI / social split, sign-ups per 100 visits, build / rework / drop at day 28). Linked from the launch
README, the growth router, the root README and the roadmap.
marketing/pinterest-marketing/: Pinterest kit for indie devs. Pins link to a page on your own site, made fresh
each week, written for Pinterest search. Docs (strategy with a yes / test / no fit test, profile setup with a
claimed website, how Pinterest search works, keywords and boards from autocomplete and Pinterest Trends, pin design
at 2:3, 8 pin variants, metrics and stop rules, rules and risks), a weekly batch flow, templates (pin file, keyword
sheet, board plan, weekly numbers), sourced facts, and two skills: social-pinterest (router:
/social-pinterest today · keywords · pin · boards · profile · numbers · fit · risk) and social-pinterest-pin.
Linked from the marketing hub (no longer planned), the site menu, the growth router and the root README.
marketing/medium-marketing/: Medium kit for indie devs. A fit check first (good for dev tools, AI, SaaS and
tutorials; weak for games and consumer apps), then reader-first articles with the product mentioned once and
disclosed. Docs (strategy in 3 phases, profile, how distribution and Boost work, canonical links and importing,
8 article types, publications, metrics and stop rules, rules and risks), a weekly flow with a 15-minute mirror
mode, templates (article file, publication tracker, weekly numbers), sourced facts, and two skills:
social-medium (router: /social-medium fit · start · write · mirror · pubs · profile · numbers · risk) and
social-medium-article. Linked from the marketing hub, the site menu, the growth router and the root README.
social-instagram-dm: comments → DMs → website visits. First-hour comment routine, a comment-keyword flow
(message 1 + button, message 2 with the promised thing and a utm_medium=dm link), saved replies, a Broadcast
channel plan, and Meta's messaging rules with sources (person starts the chat, 24-hour window, one private reply
within 7 days of a comment, official-API tools only). New template templates/dm-flow.md.
/social-instagram today and /social-instagram dm <post> (router 1.1.0); the router lists all 14 commands in
the kit README, the skills README, skills/social/README.md and the growth router.
posts/week-02-mix.md: week 2 of the 30-day sprint (Oct 19–25), post by post: 6 brand posts incl. a LIST
keyword post, hook lab S1 / H1, niche account posts 1–5, 30 creator DMs, collab #1 only with a real yes.
Instagram kit hero illustration (docs/images/illustrations/11-instagram-kit-hero.jpg) on the site.
Messaging facts added to reference/instagram-facts.md (checked 2026-10-13).
marketing/reddit-marketing/: Reddit kit for indie devs. Comments first, posts later, always disclosed. Docs
(strategy in 3 phases, profile setup with social links + UTM, how Reddit ranks, finding threads with search, F5Bot,
Google and Reddit Pro Trends, comment playbook with 6 answer shapes and a 5-check rule for mentioning your product,
10 post variants with templates, metrics and stop rules, rules and risks), a 15-minute daily flow, templates (post
file, comment file, thread tracker, weekly numbers), sourced facts, and two skills: social-reddit (router:
/social-reddit today · find · reply · post · rules · profile · numbers · risk) and social-reddit-comment.
Linked from the marketing hub, the site menu, the growth router and the root README.
X replies under 1,000 followers: 70% replies / 30% own posts, 20–30 niche accounts with notifications on, reply
within ~15 minutes, ramp to 20–30 replies a day by week 4 (docs/06-reply-playbook.md, docs/10-best-practices.md,
social-x-reply and social-x-daily 1.1.0). Posting-time starting point for makers in Vietnam selling to the US:
19:00–23:00 ICT.
Site redesign: a landing page (problem cards, the growth path, kit cards, the Larry hook chart, area grid), a
warm "sticker notebook" theme matching the illustrations (Fraunces + Figtree, highlighted bold text, coloured boxes
for Goal / Example / Common mistakes / Prompt, skill cards from frontmatter, numbered step paths), 5 SVG
diagrams in site/images/, top tabs and a learning-order menu generated by scripts/build_site.py, and 4 new
illustration prompts (10–13) that replace the SVG heroes once generated.
The whole playbook as a website on GitHub Pages: https://oneclicktool.github.io/product-growth-playbook/ (MkDocs
Material, search, dark mode, Mermaid diagrams). scripts/build_site.py copies the Markdown into .site-docs/,
mkdocs.yml builds it, .github/workflows/pages.yml deploys on every push to main.
Channel kits now live under marketing/: x-marketing/ → marketing/x-marketing/, instagram-marketing/ →
marketing/instagram-marketing/, next to marketing/tiktok-marketing/. All links, marketplace.json paths and the
validator were updated (it now checks skills/ and marketing/*/skills/).
marketing/README-marketing-social.md: the hub for every channel kit with diagrams of how they link (reach → trust →
landing / store listing → email → paid), one fact repurposed per channel, which channel first, one UTM map, a week
across channels, the shared numbers and the rules that apply everywhere. Pinterest kit marked planned.
marketing/: a home for channel kits (marketing/<channel>-marketing/). First: marketing/tiktok-marketing/, the
TikTok slideshow (photo mode) process behind Oliver Henry's "Larry" OpenClaw agent. docs/ 01–07 (what a slideshow
is and which products fit, the 10-step loop, hooks with real winners and flops, slide design and safe zones,
drafts → sound → publish, metrics and the decision table, rules on AI labels, promo disclosure, many accounts and
automation); case-studies/ (Larry × Snugly, a 3-slide Quran app, other founders); reference/ (research log,
TikTok photo-post API facts, skills/repos/tools checked on GitHub); templates/ (hook bank, slideshow post,
post log CSV). Skills social-tiktok-slideshow and social-tiktok-slideshow-loop (with slideshow_loop.py).
The validator now also checks marketing/*/skills/.
Instagram Operator mode: docs/09-growth-engine.md runs 8 engines in parallel (content factory 1 fact → 10
assets, hook lab of 10–15 Trial Reels a week, 2–4 disclosed niche accounts, creator engine, collab swaps, comment →
DM + broadcast channel, paid only on organic winners with partnership ads and retargeting, Instagram + Google
search), an operator week, a Sunday dashboard, budget tiers and a ramp. docs/10-creator-program.md,
docs/11-hook-bank.md (60 hooks), templates for hook tests, creator brief and tracker; posts/ gains the
30-day Operator sprint, niche network, ready hook tests and creator briefs. New skills social-instagram-engine
and social-instagram-creators; the router adds engine · creators · hooks · network. Facts add Buffer's
posting-frequency study, Trial Reels eligibility, collabs, music carousels, broadcast channels, partnership ads,
custom audiences, multiple-account and FTC rules, and the Cal AI creator case.
instagram-marketing/: an Instagram kit for indie devs, built around one goal: impressions from non-followers →
website visits. docs/04-image-flow.md takes one true fact to a finished post in 10 checkable steps (fact,
format, hook, slide script, design kit, visuals with real screenshots first, export, caption + alt text + ≤5
hashtags, link path, publish and measure). Other docs: strategy, profile setup (5 UTM bio links, Highlights,
pins), how Instagram ranks (from its own explainer and dated press reports), 12 post formats and the weekly
rotation, Stories and the link path, metrics per reach with stop rules, rules and risks. flow/ (daily routine,
website funnel + UTM map + GA4 report), templates/ (design kit, carousel brief, post file, Story sequence,
weekly numbers), reference/ (facts with Official / Reported / Practice labels, research log), posts/
(6-product rotation, week 1, 30-day plan Oct 12 → Nov 10). Skills: social-instagram (router),
social-instagram-image-flow, social-instagram-growth. The validator now also checks instagram-marketing/skills/.
social-x: one command for the X kit (/social-x today · week · reply · profile · promo · talk · numbers ·
premium · risk) that routes to the right X skill or doc. social-x-daily: today's two posts (one product slot at
most), first-reply UTM link, three reply sessions and an hourly checklist sized to 25/60/120 min, with a ramp-up.
x-marketing/flow/a-day-on-x.md: a day on X hour by hour for promoting 3–5 products while the rest of the posts
and replies earn reach, follows and trust; the weekly mix, ramp-up and what moves each goal.
x-marketing/posts/: product-rotation.md (5 products, 3 hooks each, demo shot lists, when a reply may link),
talk-bank.md (non-promo tips, questions, takes, build log, honest numbers, reply openers) and week-02-mix.md.
templates/product-rotation.md is the blank version. posts/plan-30-days.md: Oct 12 → Nov 8 day by day
(posts, reply split, link-drop days, follows, weekly checks, stop signs). docs/06: when to drop a product link
in "what are you building?" posts (6 checks). reference/tips-and-tricks.md: hashtags, and X's July 2026
statement that links are no longer penalized. social-x 1.1.0 adds month, drop and check.
x-marketing/reference/fake-proof-and-scams.md: how to check revenue screenshots and accounts, scams aimed at
indie devs on X, and keeping motivation from real numbers. flow/tools.md now links every outside tool.
flow/README-product-growth-hack.md: the order of operations from zero to the first sale in 10 phases with gates
(free hook → email list → beta → list-first launch, traffic engine for product pages, planned gaps).
x-marketing/docs/09-post-variants.md + templates/variants/: 20 X post variants in 5 families (Show, Teach,
Prove, Talk, Sell), each with stage, link placement, media and a copy-ready post file; a week built from variants
and a real two-post comparison with a rewrite.
x-marketing/docs/10-best-practices.md: every posting rule on one page with its evidence label (Code, Help, Real,
Practice): hooks, banned openers, media, links, volume, first hour, replies, Communities, measuring by variant,
paid promotion, and a pre-post checklist.
x-marketing/flow/cross-channel-funnel.md: every channel → X profile → free trial. Reddit → X → trial route,
making the X profile convert, clean follower growth, search surfaces for an X account, synced email signatures per
address, a UTM map and a one-afternoon setup checklist.
x-marketing/flow/analytics-pattern.md: a real 28-day X analytics baseline (2K impressions, 7 profile visits,
~10× impressions in 3 days of daily posts + replies), what it says, the safe routine and next targets.
x-marketing/: a self-contained X (Twitter) kit for indie devs. README-X-Marketing.md; docs/ (strategy to the
first paid subscriber, profile setup, how the ranker works, 30-day Premium plan, 7-day post formats, reply
playbook, metrics and stop rules, rules and risks); reference/ (research log, ranker weights and Premium facts
from X's code and help pages, tips by evidence level, articles, repos, glossary); skills/ with
social-x-growth, social-x-reply and social-x-profile-funnel; flow/ (daily routine, tools); resources/
(live links to share, UTM pattern); templates/ (fact bank, post file, weekly numbers, reply targets); posts/
(a starter week). The validator now also checks x-marketing/skills/.
case-study/: a reading list of real launches taken apart, one page each. First: Shipfolks × GoViralDev, how a new
directory sells two flat-price ad slots from day one, and how to use a $100–150 sponsor slot as a launch channel
(stop rule, banner, matching landing, UTMs, day-30 decision).
monetization-open-source-funding: a Sponsor button for a free repo or app in 30 minutes: .github/FUNDING.yml
(Ko-fi, GitHub Sponsors, Buy Me a Coffee, Polar, custom links), turning it on, a README badge and support section,
UTM links, one org-wide default, and the App Store / Google Play rules that keep tip links out of store apps.
README "Free apps": TapRec, a free Android screen recorder with a simple editor (APK + QR on its GitHub page).
docs/subreddits/: a wiki page per subreddit (13 Mac-related to start: r/macapps, r/MacOSApps, r/MacOS, r/apple,
r/SideProject, r/SwiftUI, r/indiehackers, r/AppHookup, r/shortcuts, r/applehelp, r/mac, r/macbookpro, r/MacBook)
with self-promotion rules, post format, voice, images, readers and sources, plus a ranked list for Mac apps.
Renamed the plugin and display name to Product Growth Hack (product-growth-hack).
social-x-growth (1.3.0): the weekly rotation now picks from the 20 variants, the prompt returns a variant id
per post and bans ad-style openers; post files gain a variant: field. reference/tips-and-tricks.md adds the
Real evidence label.
x-marketing/templates/post-file.md and social-x-growth (1.2.0): link: now says where the link goes
(first-comment / bio / direct / none) and the URL lives in ## Reply 1, matching campaign tools that read
post files.
x-marketing/docs/02-profile-setup.md: what you can change without losing the checkmark.
08-rules-and-risks.md: the temporary reach label, with a real case and how to avoid it.
research-source-finding 1.1.0: verified competitor revenue from TrustMRR's public Markdown profiles
(/startup/<slug>.md, slugs from the sitemap, fetch slowly), and reading a competitor's SEO plan from the URL
patterns in its sitemap (/vs/, /alternatives/, /uses/).
research-where-users-ask 1.1.0: a step for event-driven waves (new cheap device, end of support, a product
shutting down): track rising "how to on " queries in Google Trends and autocomplete.
social-short-video 1.2.0: references/ready-made-pipelines.md, open-source short-video pipelines to follow,
starting with video-mkt-agents (HyperFrames): its genres (app promo, AI tips, AI news, book debates, finance,
long-form), reusable blocks, publish log and cover helpers, mapped to this skill's formats, with license and
auto-upload cautions.
social-short-video 1.1.0: a 17-format catalog (references/formats.md) marking which formats an AI agent can
render on its own, which need one in-app step and which need a person; which footage and music are safe (stock
clips and free music yes, re-uploading other creators' videos no); a script → render spec → video pipeline
(references/auto-render.md); format, test and variant tags for A/B tests.
launch-reddit-posting 1.4.0: read the subreddit wiki before fetching rules; the profile template gains voice,
images, difficulty, audience and verified:.
launch-reddit-posting 1.3.0: macOS ladder from easy to hard (comments in Mac help subreddits → r/MacOSApps →
r/SwiftUI → r/macapps → r/apple on Sundays / r/MacOS after modmail), and which subreddits hold buyers vs builders.
launch-reddit-posting 1.2.0: save one rules profile per subreddit (assets/subreddit-profile.md), shared by every
product and re-checked after 60 days; write one post per request and log posts in the order you asked for them.
listing-mac-app 1.1.0: more places Mac users look for apps (MacNative, Awesome Native macOS Apps, awesome-mac,
MenuBarApps, macmenubar.com, PayOnceApps, IndieAppCircle), App Store featuring nominations and Apple Ads, plus
mistakes on dormant Reddit accounts, posting outside US hours and sending web-wrapper apps to native-only lists.
New area 🧭 Strategy with 4 skills, the thinking behind every other skill:
strategy-revenue-target: turn "$X in N months" into a weekly funnel worked backward from the target, with a
reality check, go / fix / kill rules and scripts/revenue_backsolve.py.
strategy-spend-and-timing: sort costs into must-pay / pays-back / skip, fund the one bottleneck, read momentum
and slump signals, and run a 2-week finishing sprint behind what works.
strategy-contrarian-marketing: map what the herd does, invert it through 6 lenses (channel, audience, side door,
free-tool bait, offer inversion, unscalable), filter for honesty, and run 3 experiments with pass numbers.
strategy-product-as-funnel: treat apps and games as entry points to an owned audience: give → get per product,
one capture point at the moment of value, honest cross-promotion, owned-audience tracking.
New area 📣 Social with 3 skills:
social-short-video: TikTok, Reels and Shorts with fewer, better videos: one format, 10 hooks, 3 scripts, a 3-week
test and a keep/kill rule, with TikTok and FTC disclosure rules.
social-credible-posting: posts on X, Threads, Facebook and LinkedIn that people trust: the proof ladder, 5 trust
formats, a red-flag list and FTC Endorsement Guides disclosure rules.
social-build-in-public: a weekly update habit, what to share and keep private, followers → email list.
launch-open-source-funnel: a free repo as the front door to a product (open core, free tool → paid app,
hosted, content → product, sponsorware), with honest, UTM-tagged hand-off points.
launch-growth-stack-setup: Firebase Analytics (5–8 events), Crashlytics, Remote Config, AdMob (test ads,
app-ads.txt, UMP consent, ATT, placement), one real payment and matching privacy labels, with a verified checklist.
email-segments-and-tools: lifecycle, product, source and interest segments driven by events, one retention email
per segment, monthly list cleanup, and choosing an email tool by situation.
launch-reddit-posting 1.1.0: new step 6, Fewer posts, more users: a 5-point quality bar, post types ranked by
users per post, and a monthly rhythm of 2–4 strong posts.
The growth router, Growth Map, README and ROADMAP now include strategy and social, so every skill sits on one route.
email-list-and-deliverability: waitlist and opt-in form, own-domain sending, SPF/DKIM/DMARC with a
verification step, one-click unsubscribe, and a compliance table sourced from the Gmail and Yahoo sender
guidelines, the FTC CAN-SPAM guide and the UK ICO.
email-beta-program: recruit and track beta testers, invite them through TestFlight, Google Play testing tracks
or Chrome Web Store trusted testers (official limits cited), nudge rules, 5 email templates, and ending the beta
with a tester offer.
email-onboarding-sequence: welcome + onboarding emails built around one activation event, with
activated/not-activated branches and exit rules.
email-trial-sequence: trial emails with timing for 7-, 14- and 30-day trials, a billing reminder for
card-up-front trials, cancellation and one win-back email, plus what to do instead for App Store / Google Play trials.
launch-reddit-posting: subreddits by product type (with a macOS deep dive), Reddit-wide rules, title formulas,
a body template and first comment, a one-subreddit-per-day schedule, and scripts/fetch_subreddit_rules.py, which
pulls each subreddit's current rules and pinned posts into Markdown (rules aren't copied into the repo because they change).
case-study-award-winning-design: study Apple Design Awards, App Store Awards, Google Play Best of, Product
Hunt (Golden Kitty and leaderboard) and Chrome Web Store Featured winners at one growth moment (store page,
onboarding, paywall, launch page, shareable moment), compare them with controls, check public growth signals, and
apply up to 3 patterns. Includes a sourced list of award programs, a pattern taxonomy, a result report and an
apply plan.
Playbook: Growth Map, the whole playbook on one page in 7 chapters (research → learn
from others → get paid → publish → launch → grow in stores → share results). Each chapter lists its skills, research,
tools, official references, templates and prompt. The App Store chapter is split part by part: signing files
(CSR, .cer, .p12, provisioning profile, API key), text, images (icon, screenshots, preview), privacy and submit.
monetization-payment-setup: pick a payment provider that works from your country and get a first payout, in 3
levels (a real payment this week → verified checkout → lower fees, local payments, taxes). Covers Stripe and Stripe
Managed Payments (not in Vietnam), Paddle, Lemon Squeezy, Polar, Creem, Dodo, Gumroad, PayPal, App Store and Google
Play payouts, and Vietnamese gateways (payOS, SePay, VNPay, MoMo, ZaloPay), with a sourced country/fee/review-time
reference and a setup sheet.
monetization-in-app-purchase-setup: in-app purchases on iOS, macOS and Android, choosing between coding
StoreKit 2 + Play Billing Library yourself, a free wrapper (Flutter, React Native, Expo, Capacitor, Unity) or a
subscription SDK (RevenueCat, Adapty, Qonversion, Superwall), in 3 levels (first sandbox purchase →
production-ready with restore, acknowledge, server notifications and an App Review checklist → offers, paywall
tests, web purchases). Includes minimal StoreKit 2 and Kotlin code and a sourced facts file (PBL 8+ required since
31 Aug 2026, verifyReceipt deprecated).
launch-github-repo-seeding: seed an open-source repo in 3 levels (star-worthy repo → 7-day seeding via your
circle, awesome lists and bigger repos' ecosystems → weekly habits), what GitHub bans (bought or exchanged stars),
and how to reach classic developers vs vibe coders.
Playbook: ASO Optimization, a 4-week route (baseline → keywords → title → screenshots
→ ratings) plus a monthly one-change-at-a-time measurement loop.
Launch a Product playbook now routes non-app products to their niche listing skill, open-source repos to
GitHub repo seeding, and apps to the ASO playbook after launch.
listing-digital-template: Notion Marketplace + Gumroad in 3 levels (free template → paid → Discover, bundles,
affiliates), with current fees, the Notion paid-seller waitlist, safe delivery of duplicate links, and a listing sheet.
New Case Study area: case-study-competitor-teardown (learn from the enemy, with a teardown sheet),
case-study-success-story-analysis (5 successes and 2 failures, bias-checked),
case-study-write-your-own (an honest case study template, ready to contribute).
New Listing area, each skill in 3 levels: listing-app-store and listing-google-play (step by step, with
fill-in listing sheets), listing-free-directories (25+ free launch platforms, directories and alternative stores,
with a launch kit and tracker).
New Research area: research-source-finding, research-doc-organization (with note, sources and decision
templates), research-where-users-ask (a linked map of communities where people ask for software),
research-review-mining.
README: who it's for, what you get (all free), why use it, and a 3-step start.
CONTRIBUTING: a no-coding guide for first-time contributors.