Launch kit¶
Write this once and reuse it on every site. Keep it next to your code (e.g. growth/launch-kit.md).
| Item | Limit / size | Value |
|---|---|---|
| Name | — | |
| Tagline | ≤ 60 chars, what it does + for whom | |
| Short description | ≤ 160 chars | |
| Long description | ~500 chars | |
| Categories / tags | 3–5 | |
| Pricing | free / freemium / paid + price | |
| Website | with ?utm_source=<site> |
|
| Store links | App Store / Google Play / other | |
| Logo | 512×512 and 240×240 PNG | growth/kit/logo-512.png |
| Screenshots | 3–5, 1270×760 works on most sites | growth/kit/shot-*.png |
| Demo | 15–30 s GIF or video | |
| Founder / maker bio | 1–2 sentences + link | |
| Launch offer | optional |