App Store listing sheet
Fill this before opening App Store Connect. Keep it in your repo (e.g. store/app-store.md) and update it every release.
Level 1: required
| Field |
Limit |
Value |
Count |
| App name |
30 chars |
|
|
| Subtitle |
30 chars |
|
|
| Primary category |
— |
|
|
| Secondary category |
optional |
|
|
| Bundle ID |
— |
|
|
| SKU |
internal |
|
|
| Price / Free |
— |
|
|
| Availability (countries) |
— |
|
|
| Privacy policy URL |
must open |
|
|
| Support URL |
must open |
|
|
| Marketing URL |
optional |
|
|
| Copyright |
e.g. "2026 Your Name" |
|
|
| Promotional text |
170 chars |
|
|
| Description |
4,000 chars |
see below |
|
| Keywords |
100 bytes, a,b,c |
|
|
| Screenshots iPhone 6.9" |
1320×2868, 1–10 |
store/ios/iphone-*.png |
|
| Screenshots iPad 13" |
2064×2752, if iPad |
store/ios/ipad-*.png |
|
| Age rating answers |
questionnaire |
|
|
| Encryption exempt? |
yes/no |
|
|
Description
App Privacy (one row per data type)
| Data type |
Collected by (app / SDK) |
Linked to user? |
Used for tracking? |
|
|
|
|
App Review notes
- Demo account:
- Where to find the paywall / key features:
- Why each permission is needed:
Level 2: optimize
Level 3: grow