<a class="headerlink" href="#_1" title="Permanent link">¶</a></h1>
<p><strong>TL;DR:</strong> <what we did> · <the key number> · <the lesson></p>
<h2 id="context-and-baseline">Context and baseline<a class="headerlink" href="#context-and-baseline" title="Permanent link">¶</a></h2>
<ul>
<li>Product / price model / stage:</li>
<li>Baseline (dates):</li>
</ul>
<h2 id="goal-and-hypothesis">Goal and hypothesis<a class="headerlink" href="#goal-and-hypothesis" title="Permanent link">¶</a></h2>
<div class="box box--goal">
<p>We believed that <change> would improve <metric> because <reason>.</p>
</div>
<h2 id="what-we-did">What we did<a class="headerlink" href="#what-we-did" title="Permanent link">¶</a></h2>
<ol>
<li>YYYY-MM-DD:</li>
<li>YYYY-MM-DD:</li>
</ol>
<h2 id="results">Results<a class="headerlink" href="#results" title="Permanent link">¶</a></h2>
<table>
<thead>
<tr>
<th>Metric (same-length windows)</th>
<th>Before (dates)</th>
<th>After (dates)</th>
<th>Change</th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<h2 id="confounders-and-confidence">Confounders and confidence<a class="headerlink" href="#confounders-and-confidence" title="Permanent link">¶</a></h2>
<ul>
<li>Other changes in the period:</li>
<li>Confidence: high / medium / low, because…</li>
</ul>
<h2 id="what-worked">What worked<a class="headerlink" href="#what-worked" title="Permanent link">¶</a></h2>
<p>-</p>
<h2 id="what-didnt">What didn't<a class="headerlink" href="#what-didnt" title="Permanent link">¶</a></h2>
<p>-</p>
<h2 id="what-id-do-differently">What I'd do differently<a class="headerlink" href="#what-id-do-differently" title="Permanent link">¶</a></h2>
<p>-</p>
</div>
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