Teardown: ¶
One line on why they matter:
| Area | What we saw | Evidence (link / screenshot) |
|---|---|---|
| Positioning (headline, promise, audience) | ||
| Store listing (title, subtitle, first 3 captions) | ||
| Rating and count | ||
| Shipping pace (last 5 releases) | ||
| Onboarding (taps to first value, sign-up wall) | ||
| Paywall (when, plans, trial, default) | ||
| Pricing history (Wayback Machine) | ||
| Channels (launches, community, content/SEO) | ||
| Long-running ads (Meta / Google / TikTok libraries) | ||
| Top 3 complaints (reviews) | ||
| Top 3 praises (reviews) |
Copy (proven patterns, with evidence)¶
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Beat (their weaknesses we can fix)¶
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Avoid (their mistakes)¶
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Our 3 actions this month¶
1. 2. 3.